Expert analysis: home appliance industry continues to be optimistic about the medium and long term

PTD yesterday published data show, October 1-home earlier accumulated retail sales growth is lower than the growth rate of 20.5%, 1-9 month 22.0%.

PTD points out that, despite the slowdown evident by analysing the factors but also reflects the household appliance market sales situation facing slowdown.

Commonwealth Securities principal policy analyst, Hu Xiaohui: home appliances such as refrigerators, televisions, etc., there is a 10-year renewal cycle, when upgrading to a certain extent, there will be a certain level of sales.

In addition, the household appliance industry and real estate industry are closely related, in the State introduced a series of regulatory policies on the real estate, housing sales continued to decline, the demand for household appliances or a short-term decline. But because of the endless stream of new products and new technology, urbanization continues to accelerate, so the household appliance industry although there may be a short period of time, but long-term adjustment remains optimistic.