Grasp the future consumer mainstream beauty of ice-brand strategy to upgrade

Following the completion of the headquarters building, syndicated "the hundred billion Club" November 10, beauty of refrigerators, washing machines and successfully invited the Hawthorn tree trilogy actress sinus Yong, Sun as product image representative, driving the brand strategy, officially opened the upgrade of refrigerators, washing machines of the future competition in the market.

Beautiful refrigeration China marketing headquarters Vice President Wang Liang said, in technological innovation, product upgrades, service promotion and so on many levels, the beauty of refrigerators, washing machines has accumulated extensive comprehensive competitive strength, and has maintained a rapid growth.

This agency sinus Yong, Sun for image representative is to brand upgraded to traction, strengthening and future mainstream consumer group communication, further enhance the beauty of refrigerators, washing machines of the future competitive advantage.

White industries will meet top on summary

According to the Ministry of industry and information technology to the latest statistics, 2010-1 ~ 8 months, the Chinese home appliance industry cumulative sales value 29.8%, of which, the refrigerator to finish production 5379 million units, an increase of 26.3%; freezer complete yield 1158.7 million units, an increase of 25.1%; air conditioning complete the yield 7715.3 million units, an increase of 37.2%; washing machine completes yield 3665.1 million units, an increase of 35.5%.

The rapid development of the industry's prospects, market pattern has quietly changed.

Beautiful blank ice-wash marketing integration, Haier, Hisense assets restructuring white white assets are injecting kelon shows such as events, driving the industry reshuffle, the household appliance market "consolidation movement" never stop, market pattern constantly faced with variables.

Currently, refrigerators, washing machines in the market pattern has moved from a clash of competing evolved into several of the top oligarchs.

Data show 2009, refrigerators, washing machines industry retail sales top 5 market share of the total brand 67.2%, refrigerators, washing machines market brand concentration of the future will also continue to rise, the competition will be more intense and brutal.

Prospect of 2011, the high-end market overwhelming, consumers will pay more attention to energy saving, environmental protection, antibacterial, intelligent, and other core functions, conversion, storage, cleaning, from networking, technology, and a fashionable design and personalized design will become the refrigerators, washing machines main battlefield of competition.

Beautiful ice-wash master "three Trump

In 2010, the Group has become one of America's "100 billion Club", the clear presentation of the "12%" "reengineering a beautiful" development blueprint for the next five years will continue to explore growth, and strive to 2015, sales income of 2000 billion.

As the future development of the group with the greatest growth potential in one of the industry, the beauty of refrigerators, washing machines in the successive consolidated the most professional, the largest ice-wash manufacturing resources, firmly grasp the technical innovation, product upgrades, service promotion three Trump, continuously improve the consumer experience.

In technical innovation, backed by the media group's extensive industrial cluster, us-refrigerators, washing machines and constantly improve the technology innovation and research and development system, integration of cutting-edge technology on a global scale, in key technology particularly energy-saving environmental protection technology to achieve innovation breakthrough, continue to promote ice cleaning industry technical innovation and application of universal access.

In terms of product performance, high-end around consumers, fashion, trends in low carbon and other needs, the United States continue to widen the high-end many doors, door refrigerator, drum washer product upgrades.

Beautiful "where di Luo" series of high-end refrigerator, will the perfect European fashion art elements into the refrigerator design, creating a domestic refrigerator market European style design of the new wave. America's latest love still series frequency drum washing machines, washing with "steam," "spray water cycle" and "full" and "intelligent drying D-PLUS inverter technology" four core technology and innovation system of ecological care wash GLC, occupies a commanding point in technology of the drum, drum washer deep penetration of technology upgrades.

In the service upgrade, beauty through marketing integration, to further improve the beauty of refrigerators, washing machines and after-sales service network building and quality improvement.

Beautiful in the country has 6 million people's professional services team, 7000 more professional service network covers all of the above the county level cities and part of the town; investment of $ 200 million expansion of the call center, you can also reach 1000 lines, according to consumer demand for services, and continuously improve the dialect of the consumer experience.

2010, the beauty of strong launch shock market popularity "drum" and "multiple door refrigerator popularity", and a series of high-end products and universal action, completely break long dominated for foreign brand of high-end products "ice" and let the price the consumer is able to enjoy a more favourable price to a higher quality product, by the majority of consumers.

According to the latest market data showed that as of the end of October this year, the beauty of refrigerators, washing machines product strength and market share have begun to take shape, the overall strength of the first two positions within industry, become ice-wash areas fastest growing, most dazzling star brand.

The well-known organizational culture and strategy expert, South China University of technology faculty Professor Chen chunhua pointed out to the customer as the Center, the consumer is God, like this concept of slogans and abound, but really to customer demand as the origin of the enterprise is rare.

It is based on the consumers, consumption trends of profound insights and powerful technologies, products, services, and so on comprehensive competitive strength, and beauty to the rhythm of precision mastering industry, to improve the consumer experience, in the fierce market competition, won the rapid expansion of the market.

Star Rep Rob ran the future market

Technologies, products and services of "troika", constantly pulling the beauty of refrigerators, washing machines from potential energy accumulation to kinetic energy release of transformation.

2010, the United States is expected to achieve sales of more than 1100 billion. The beauty of the future, and further exploration of the "growth" and "five years of rebuilding a beautiful goal." How to find the right location, win new mainstream consumerGroups of "heart", the future market of loyal users, become beautiful win key strength in the future.

At present, 80 after the crowd has become a household electrical appliance industry in mainstream consumer groups, young people will soon after 90 enters into the community as a potential consumer.

According to statistics, China 80 after the crowd of more than 2 billion people. In addition, referring to China's small family of accelerated trends, it is expected that by 2015 the number of Chinese families will reach 5 million pieces, each small families per year to buy a home, every year new 1000 billion.

It is based on future consumers change and the profound insight into consumer trends, beautiful ice-wash should now change brand also quietly launched an upgrade.

Beautiful China marketing headquarters Vice President Wang Liang said, by signing the movie star Zhou Yong, compacted by the sinus as product image representative, United States of refrigerators, washing machines will be fully launched brand upgrade strategy to presenters for bridges, in technological innovation, marketing, product upgrades, service, upgrading, and many other aspects of three-dimensional strategy to upgrade, go to pass beautiful ice-wash young, healthy, fresh, stylish brand advantage, strengthen and "80" mainstream consumer group communication, improve future competitive advantage in the marketplace.

"New trends in the market competition, the enterprise and consumer interaction of emotional marketing era.

"When consumers buy products not only requires that the product has practical function, requires product has to meet the needs of their own feelings and emotions are property sales process best lubricant. Professional analysis, along with the white goods market is growing exponentially, and in the future who will win the mainstream consumers ' trust and favor, who will be able in the fierce market competition, the more broad space for development. The beauty of this select sinus xiaochun, compacted by the common representative, the first to preempt future mainstream consumer groups, have the future in the white goods market competition, and a walk in the forefront of the industry.