Beauty steal check future star ice-wash market growth at the "80"

November 10, successful implementation of the hundred billion level appliances giant beauty and big move: is hit by Zhang Yimou film trilogy of the Hawthorn tree actress sinus xiaochun, compacted by the formal endorsement of the beauty of its full range of products in the fridge, washing machine.

Beautiful China marketing headquarters Vice President Wang Liang said that through this invitation sinus Yong, Sun makes a beautiful refrigerator, washing machine products of beauty, it is like they are young, healthy, fresh, fashion, and beauty brand "for the mankind to create a better life" business philosophy, to believe that the future sinus Yong, Sun and beautiful beauty of refrigerators, washing machines have access to rapid growth and great-leap-forward development.

Professional analysis, beauty of refrigerators, washing machines this bold enable young presenters is full good ice-wash the future development of the market, to strengthen communication with young consumers, the layout of the future market growth mainstream consumer groups.

Beautiful ice-wash flagship "young card" in recent years, with a secondary market renewal requirements, and three or four-stage market consumption, domestic refrigerators, washing machines market is constantly expanding, and has maintained a 20%-30% of fast-growing, become domestic appliance industry new strategic growth point.

Beauty is an emerging field of ice-wash, but have the brand integration of the most professional, the largest of refrigerators, washing machines manufacturing resources, product sales scale fast growth, profitability continued to improve, the rapid growth of market access. According to the latest market data showed that as of the end of October this year, the beauty of refrigerators, washing machines product strength and market share have begun to take shape, comprehensive strength strong positions within industry before the second, a refrigerator, washing machine areas fastest growing, most dazzling star brand.

At the press conference scene, the latest "in hand" beauty of refrigerators, washing machines of presenters sinus Yong, Sun also said: as the beauty of a faithful user appliances, they have been very reliable and household appliance products and brands.

Especially in recent years, on the United States, where the Emperor-refrigerator, beauty of drum-type washing machines rich product type, excellent performance, colorful skins, humanization of industrial design was very impressed. This can be a fad of refrigerators, washing machines, but also for the beauty of the brand and the beauty of refrigerators, washing machines and products from the heart of recognition and accreditation, and want their own careers and beautiful ice cleaning products in the future will be able to get great-leap-forward development, hope that the fans will be able to continue to pay attention to and support them, like beautiful!

"The beauty of refrigerators, washing machines in the future to grow very large, the Hawthorn tree trilogy two actress future growth, plasticity strong, both sides have many points of agreement.

"The beauty of China marketing headquarters Vice President Wang Liang confidently said, sinus Yong, Sun young, healthy, fresh, fashion, and beauty brand" for the mankind to create a better life "in pursuit of the same strain.

Beauty related official said, and sinus xiaochun, compacted by the Agency after the image of voicing, combine the beauty of refrigerators, washing machines market of future development planning, has two young stars of creating TV commercials, print photos, media, promotion, live event, and a series of advocacy activities, future market inputs will be constantly upgraded.

Future growth at the "80" in 2007, the beauty of refrigerators, washing machines have the successful signing of international superstar Gong Li as presenters, after only three years later, why choose has just appeared in a film of two young people to the most recent image representative? "If that's the beauty of voicing Gong Li ice-wash quickly become public knowledge of the well-known products, elevate the beauty of the refrigerator, washing machine, and reputation; then the signing of the Hawthorn tree trilogy actress as the new spokesperson, hope and love to the ' health ' as the core, and consumers interpret another pure love.

"The beauty of China marketing headquarters Vice President Wang Liang said.

At present, 80 after the crowd has become a household electrical appliance industry in mainstream consumer groups, young people will soon after 90 enters into the community as a potential consumer.

How to find the right location, and the new mainstream consumer groups of accurate communication to become household electrical appliance enterprises foster loyal users, the key to success in the future market. Beautiful China marketing headquarters Vice President Wang Liang, the beauty of the refrigerator, washing machine, choose two potential infinite star advocacy aimed at strengthening and young consumer group communication, grasp the future consumer mainstream groups, will build a future of mainstream consumers to buy refrigerators, washing machines the preferred brand of products.

Wang says, in the face of the "five-year reconstruction of a beautiful" and "twelve five" grand blueprint, refrigerator, washing machine products will be the implementation of strategic goals, one of the important pillars of industry, the need for effective change management ideas, innovation and development, first to preempt future market.

Only genuine access to future mainstream consumer group recognition and support, will it be possible to obtain future market growth, beauty of enabling new products, marks the beauty of refrigerators, washing machines in the future development strategy of continued to upgrade.

In fact, the beauty of future consumer groups layout had quietly began.

From the first to introduce authentic European style "where di Luo" high-end refrigerator, to shake the industry of drum popular storm to start the new presenters ... Beautiful aimed at the future of mainstream consumer groups young, fashionable, individuality, advocacy and low carbon energy consumption characteristics and psychological characteristics, the first time to fashion technology consumption value passed to the consumer, successfully creating beautiful innovation marketing advantage. Professional analysis, the beauty of refrigerators, washing machines have been in the technology innovation, product performance, design and market share, has accumulated a solid market base, this successful invites young presenters, strengthening and young consumers of communication, will hold the future consumer mainstream groups, grow as a refrigerator, Washing machine market brand of choice for future consumption.