From the 1980s onwards, the rapid expansion of the international large-scale enterprises, to speed up the process of globalization, electronics, computer products, consumer electronics demand has risen dramatically.
If the production of electronic products are placed in a factory, a continuous expansion of the production capacity of the existence of certain risks, such as encountering a fire or other natural and man-made disasters, the impacts of great; and the need to rebuild a factory for a year's time, this loss is not only during the investment cost, there is the opportunity cost, as the saying goes, "don't put all your eggs in one basket", so that the OEM companies apart from the outside, will plan the establishment of other factories overseas, so that once a factory there, besides the production of the factory can also, at least you can share part of production, does not have a direct impact on the overall business. But as the fashionable electronic product life cycles shorten, a large amount of investment on OEM, nor is it advisable, order outward to reduce risk, may be the better choice. Such as the needs of the enterprise, the EMS Division has naturally was born.At present, the impact of the financial crisis, the 2009 global EMS industry is a greater impact, EMS global market size decreased significantly, EMS market in China has also stopped and rapid growth momentum, but warmer in the global economy, the domestic demand and a strong national economy powerful stimulus to promote, in the second half of 2009 China EMS industry appears quickly rebounded, 2010 China EMS market size of about US $ 845 billion, accounting for the proportion of the world, it forecast 31.6% 2013 China EMS scale will reach 1440 billion, accounting for the proportion of the world will be more than 40%.
Computer, communications, consumer electronics, automotive and auto parts, industrial products for China EMS business for five areas, representing more than 96%, of which the computer, communications, consumer electronics remains China EMS industry, covering the three pillars of areas than in more than 20%.
Evaporator, condenser market environment analysis
As the refrigerator, air conditioner industry of ancillary products, refrigerator and air conditioning industry has a direct impact on the evaporator, condenser product development, both closely related.
Economic growth, energy saving and environmental protection, industrial policy, tenure and update content, and other factors have a direct impact on the refrigerator, and air conditioning industry development, and thus indirectly influence the evaporator, condenser industries. At present mainly has the following two aspects of the two devices have a greater impact:The first is the River household appliance market in the area of the two devices have direct effect: the affected by the international financial crisis, in the second half of 2008 in the first half of 2009 for the home appliance industry felt a sudden change in the market, condenser, evaporator production enterprise with refrigerator and air conditioning firms together to feel the changes in the market.
During the year, the two production companies treading on thin ice, and adjust business tactics; in the second half of 2009, the global economy gradually warmed up, domestic electrical appliances market stimulation policy of continuous expansion, the Chinese market areas showing a rapid rebound growth trend, so the River household appliance market in the area of the two devices have a direct impact;The second is the policy of stimulating: the second half of 2008, the Chinese Government has introduced a number of intensive economic policies.
Large investment, of which siwanyi stimulating domestic demand, the expansion of home appliances to the countryside range wait policy on refrigerators, air conditioning and two for industry poses a major positive.Evaporator, condenser China market size and analysis
Condenser, evaporator China market grow faster, the 2007 annual sales of more than 50 million for the first time, sales of 1 million for the first time, from 2008 the Chinese air conditioning both for market size, as well as the impact of the global financial crisis, China two-field sales by a decrease in 2010 as the global market continues to improve, it is expected that the two devices will also be presented at a fast pace.
Figure 1: evaporator, condenser China market size
Data source: HC d & b depth research study 2010EMS industry
Evaporator, condenser profit level analysis
Although two-scale while the international and domestic economic environment to improve the growth of a large scale, but at home, two for profit level is not high, through the production of two typical enterprise study found that both main and production costs of a great relationship.
Electrolytic aluminum plate evaporator for production of major raw materials, production costs, a higher proportion of up to 85%, the air conditioning foil for the production of the main raw material, the condenser full meter covers product production cost ratio of over 95%.Figure 2: evaporator field production costs (%)
Figure 3: condenser field production costs (%)
Data source: HC d & b depth research study 2010EMS industry
Evaporator, condenser and market share analysis
Currently, condenser, evaporator China relatively mature and competitive market, with market share ranks the first three digits of the enterprises accounted for more than 30%, with the increasing competition in the industry, the industry will render the oligopolistic trends; study finds common shares, new Cologne appliances for the condenser, evaporator field production scale of more than 10 million sets of these enterprises, kangsheng co., often steam evaporation, Changzhou fengrun to production scale of more than 500 million sets of these enterprises.
Figure 4: evaporator, condenser and market share
Data source: HC d & b depth research study 2010EMS industry
Computers, mobile communications and consumer electronics will continue to three major areas of EMS industry, emerging industry will drive the next wave of growth in EMS, medical devices, automobiles and spare part for EMS in the next few years of growth; predict the future 3-5 years China EMS industry growth rate will remain at 20%.
China is the world's economic development is one of the fastest, although subject to external economic shocks of certain, but the Chinese home appliance industry remains a relatively fast
Trends in national trade-in, electrical household appliances to the countryside, air-conditioning Huimin, and a series of policies promoting, China's major appliances are maintained at a relatively high growth, 2010 China's consumer electronics industry EMS scale will reach 177.5 billion, well in the home appliance industry development environment, for the household appliance industry development EMS offers a solid protection.
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