High-end refrigerator market expansion of the three major advantages of Xuzhou heavy machinery co., Ltd

In recent years, States "home appliances to the countryside" and "trade-in" two good policy, refrigerator market achieved rapid development.

There are statistics, America's "where di Luo" series of high-end refrigerator to product and industry chain and brand protection three advantages to promote market growth, growth rate far faster than industry average, on the whole industry market expansion and high-end consumer upgrades have a positive role in promoting.

Industry giants have to rush to the high-end market

In view of the high-end refrigerator market continue to grow, major household appliance manufacturers have watched this huge cake, beautiful, Haier, best rongsheng and many other local organizations are the sparkling, joining warfare mission, facing foreign brand long-term market business, efforts in high-end refrigerator market growth in robbing their own cake.

With the continuous expansion of the war, the traditional anything declining, instead, is a large white goods group of large-scale operations, domestic white giants beauty through a series of mergers and acquisitions quickly cut the refrigerator industry, the growth rate for the industry to grow the fastest horse. Haier is firmly occupy the traditional advantages of the firm. And Hisense kelon, its a good fit refrigerator industry growth. Data show that the United States, Haier, Hisense group of three white total 49.08% of retail sales accounted for half the refrigerator market.

Three advantages will help us to stand out

American refrigerator official said, the beautiful with the industry's largest and most complete refrigerator product line, including high-end "where di Luo" series products include from the inner gate, sanmen, door to door of the full range of offerings, can fully meet the needs of different consumers's character.

Beauty with the industry's most professional "refrigerator compressor — refrigerator machine" manufacturing industry chain, consolidated international best upstream industry chain supplier system, owns the world's most advanced suite of refrigerator production line and the national research and Development Center, the third generation of hyper-thermal insulation system, and a series of industry-leading technology. At the same time, based on the beauty of this country's most powerful white brand strength, the beauty of refrigerator builds industry system covering the most complete and most comprehensive sales and service network, to be able to drill down to the village market providing consumers with timely and thoughtful pre-sale, sale and after-sales service, its powerful brand advantage by all levels of the consumer's welcome and trust.

In this regard, there are sectors that beautiful refrigerator product, industry and brand protection three advantages, on the one hand, to the foreign brand resulted in a huge market pressures, but also further compress the second and third line fridge brand for survival, the beautiful is expected to become the current round a refrigerator market "high-end" process of the biggest winners.

But at the end of October in Guangdong Shunde midea group new headquarters building completed in celebration of the latest news, media group 10 year sales exceeded 100 billion and is expected for the full year will exceed $ 1100, and the United States in celebration of the "twelve published on five" plans shows that over the next five years, the beauty of group sales revenue will exceed 2000 billion yuan mark, and the realization of "reengineering a beautiful grand vision".

25 October, beauty appliances (000527) publishes three quarterly bulletin, benefit from the company's air conditioning, refrigerator, washing machine products sales scale, rapid growth, its third-quarter operating income 181.35 billion yuan, an increase of 68.60%; the first three quarters of this year, the beauty of appliances to achieve operating income 571.60 billion yuan, an increase of 60.31%.