Home appliances "100 platform" debuts in Luzhou experts calls for rational competition

On the morning of 27, 2010 Anhui electrical appliance industry development Summit Forum held in provincial rendahuiyizhongxin, attracted nearly 100 appliances inside and outside the province CEOs, renowned experts, academics, meiling as main Coordinator was invited to attend.

"The home electrical appliance industry has not reached the strategic dimension of mature!" recalled the January to August, the home appliance industry development momentum, electrical appliances Association Honorary Chairman Hua du Fong first throw a topic.

Appliance industry develops to today, impetuous potential, strong corporate team does not have the correct boot the overall development of the industry as a whole, irrational competition to frequent eruptions.

How to regulate their development, break from homogeneity, out differentiated road? meiling Technical Director at White even groups and everyone in the enterprise of independent innovation, branding and other work of the above.

In recent years, meiling relying on national-level enterprise technical centers of the carrier, in technology, product, marketing, human resources and accumulated rich experience.

As the Chinese home appliance industry green industry chain of practitioners and advocates, meiling specialized building a green home appliance product development capability platform and product green design and recycling laboratory, has developed the power consumption of only 0.27, 0.25 top energy-saving refrigerator, and Hefei industrial University established a "green electronics engineering technology research center", as meiling green product industrialization has laid a strong foundation to enhance the core competitiveness of enterprises. In addition, 164 degrees below zero, minus 192 degree freezer refrigerators were introduced, meiling independent innovation results. Meiling in their technical innovation, but also promoted the entire industry innovation and technical progress.

It is understood that, by 2010, meiling decided to "quality service, meiling refrigerator pursues fair" as the enterprise brand advocates, "fair" value of consideration on restoring a natural, pure business atmosphere, the actual realization of the return of consumption value.

The reason is "quality service" as the enterprise's strategic core, meiling has its own considerations: "have the scale and not creating value, price, on the business-to-industry is a disaster!" meiling refrigerator President Wang said in an interview with reporters, said the companies on the scale are important, but it's more important to create value. "Different consumer spending the same money, buy the same product, we'll let them enjoy fair treatment. ”

After years of development, and now my refrigerator industry has entered a period of steady development.

At this point, creating a fair consumer environment, even more important to consumers, meiling more calls on industry to participate in such a "fair" mode.