Home appliances to the countryside after the policy is now on the market or exit hidden

Home appliances to the countryside for the past two years, with a huge consumption potential of rural market become a household electrical appliance manufacturers must place. Recently, the fourth round of home appliances to the countryside to the official opening of the tenders, because no longer distinguish between the new tender and has won the bid, the household electrical appliance enterprises in full, the scene has become a bustling "rallies".

However, so many household electrical appliance enterprises in the rural market performance can be generalized.

What is the household electrical appliance enterprises in the survival status of the countryside market? countryside policy for sales of stimulating more obvious? "after the household appliances to the countryside" market and the heading? with these questions, journalists on-site interviews with the air conditioning, refrigerator, washing machine, a number of enterprises, in the countryside progress more than half of the juncture on rural White countryside market make feedback and summary.

Aboutthe: rural = big stage + new space

"Since the end of the successful home appliances to the countryside 2008, galanz washing machine products in the rapidly expanding rural markets, stimulating the overall sales volume has reached the winning bid for the 3-4 times.

"Zhongshan galanz daily electrical appliance co., Ltd. sales company Deputy General Manager Wang conceal a smile on her face.

Wang told reporters that the household appliances to the countryside policy really digging out rural market potentialities, "previously a town home appliance sales outlets but a second home, have now been increased to seven companies, which benefited from the strong impetus to the countryside policy.

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Taiwan home appliance industry leading new Po group has entered the continent for many years, with this household appliances to the countryside, in the new Po refrigerator extends new consumer channels, production and sales volume growth of synchronization.

New treasure enterprises (Tianjin) co., Ltd. Customer Service Manager yingming shows that household appliances to the countryside for maximum effect of enterprises is to subsidize the implementation of product sales in the form of pulling, and thus contributed to the enterprise productivity dramatically expanding.

At the same time, household appliances to the countryside and promote rural market became the inverter air conditioner popular "Windows" opportunities.

Beautiful air conditioning official said, as an inverter air conditioner up winning model of the enterprise, the beauty of grasping the needs of rural, driving the air conditioning upgrade inverter air conditioner overall sales, 2010 cold years have exceeded 400 million units.

Haier air conditioning related personnel also indicated that since the household appliances to the countryside to policy inception, greatly expanding the capacity of the three or four-level market.

2010 Haier air conditioning in three or four-stage market sales volumes, an increase of 80%; and home appliances to the countryside policy implemented in the beginning, the air conditioning sales had already achieved a growth of 300%.

Official party: countryside helpless pull not obvious

However, the reporter via interviews found that some lingering three or four levels of small household electrical appliance enterprises in the market, in the countryside after the implementation date of the policy and is not too good.

"Household appliances to the countryside on the role of stimulating product marketing does not obviously before we introduced policy to three or four-stage market on the ice-wash products shop building and sales.

It is entering the home appliances to the countryside. "Dongguan Qisheng electronic industry co., Ltd white Marketing Department Deputy Manager Zhang Chun-hung told reporters," household appliances to the countryside is the road ' threshold ', not to enter the enterprise would be difficult in today's countryside market continue to survive. ”

Ningbo Changfeng Electric Industrial Co., Ltd. Sales Manager Yang nationalist forces also complained about the road, "sales of this washing machine is not due to the substantial growth in the countryside policy, manufacturers of profits does not increase, more affordable is the terminal operators and intermediaries.

"Mr nationalist forces that household appliances to the countryside to the product quality standards put forward higher requirements, increased the company's production and sales costs, so that small and medium private enterprises have lost the previous price competitiveness.

Ningbo, cherry electrical appliance co., Ltd. Technical Assistant to the Minister, believes that States Li home appliances to the countryside policy provisions in the relevant standards, the enterprise refrigerator product in rural markets sales set to "disorder", and to policy implementation also exacerbated intense market competition in rural areas.

After the household appliances to the countryside "," road bumps

Statistics indicate that, at present, refrigerators, washing machines for TCC to product sales for the first three, the air conditioning sales also achieved substantial growth, price increase part of product sales accounted for nearly 40% than that.

For countryside policy after the end of the trend of rural markets, household electrical appliance enterprises generally have rational attitude.

Beauty of Wuhu solar company products planning Center Manager Wang Qiang on the zhongguoqiyebao "reporter said the future of solar water heater will adhere to the" two way "development strategy, one is to continue to the countryside roads, with roots in rural markets and networks in the region from the current town level further extended to the country; in addition, the expansion of urban potential consumer space, depending on project procurement and growing demand, further development of the urban solar water heater sales.

At the same time, the number of enterprises are also shown on the countryside after the market's worries.

Industry analysis, home appliances to the countryside has greatly stimulated the rural market in consumer demand, rural families ahead of consumer phenomenon continues to increase, this will be the next one or two years after the formation of the consumer market, creating market capacity atrophy and products unsalable.

In addition, small and medium-sized private enterprises in disadvantaged also makes its future face greater challenges.

Countries not paid enough attention to, in terms of low, coupled with big brands on the countryside market gongchenglue, small household electrical appliance enterprises or in the future will be the rural market is a new round of elimination, and home appliance brand concentration will strengthen.

[Statements] policy after the exit to the countryside household electrical appliance enterprises how?

Shen Wen Jian

The fourth round of home appliances to the countryside, blew the final two years of enterprise distribution in rural markets, while also advancing the horn sounded the household electrical appliance enterprises layout policy exit age rural market layout of strategic planning.

Two years, the household appliances to the countryside policy has been playing an enterprise to expand rural market of catalyst role.

At the moment, there are isolated policies cancelled 1-2-year grace period, however, for many household electrical appliance enterprises are concerned, you should consider the policy after the exit in advance of the rural market action in response to the problem.

Policy after the exit, household electrical appliance enterprises

How layout and participation in rural market opening and competition? "with four years of policy guidance to enterprises in rural markets, sales, logistics, service, network system construction is completed, various? household electrical appliance enterprises and of how the rural market differentiated marketing policy canceled? tender and non-successful enterprise tongtaijingji, who will gain more dominant and? problems at the front of all household electrical appliance enterprises.

At first, the initial household appliances to the countryside policy implementation, due to the implementation of a national public bidding, and thus to many would like to make use of household appliances to the countryside policy to explore the rural market in small enterprises to set a higher threshold.

Especially when a large, medium-sized joint bid, the disadvantages of small businesses are obvious, there is no way to get started in the "household appliances to the countryside" policy it is normal to coat. However, from another angle, the large and medium-sized enterprises while bringing aid policy successfully, but to take on the establishment of market competition order, perfect marketing network, building distribution and after-sales service system and other public platform building functions. Policy after the exit, these resources will become all household electrical appliance enterprises in the rural market expansion of social platforms.

So, the household appliances to the countryside policy beneficiaries are not limited to policy implementation process participants, including policy after the abolition of the expansion of all rural markets.

Panoramic view of the policy of the past two years, in addition to pulling effect directly to the enterprise to bring rural sales performance of climbing, the steady increase of market share. We believe that the more important for enterprises in rural markets and consumer demands for product development, technology, innovation, marketing, after-sales service, logistics and so on five major areas of innovation, provides the Government at the policy level of guidance and evaluation. In fact, in the policy to the countryside behind brings together enterprises, products, services, people, network, such as multiple matching resources and market elements of comprehensive to the countryside, the "butterfly effect" is very clear.

It is expected that the household appliances to the countryside policy once, as scheduled in the short term would trigger a large and medium-sized enterprises in rural markets, competition, fighting all household electrical appliance enterprises will stand on the same market starting line, expand on the same target market.

More importantly, previously subject to policy limit of bid acceptance products lack of unified price, packaging constraints will cancel the initiative, a group of enterprises is no suspense in the rural market represents a price war, fighting war, service concept, marketing warfare. The difference is that in future rural household appliance market competition, beneficiaries, leader and brand competitors will remain those large and medium-sized enterprises. Some original and no successful small businesses, will continue to play an alternate on the market, the edge role.

Ultimately, the rural market will become a stage which household electrical appliance enterprises, who will be cancelled after the new market baton, these issues are still to be enterprises in market operations gradually broken, and build belongs to the best solution for enterprises themselves.

But the market opportunities in the eyes of all participants, we believe that grasp the most effective rural business opportunity rule: active participation, rapid response, positive snatch, sustained push.