Meiling appliances strategic target direct means "King" of refrigerator

Meiling appliances intend to share through closed hair raising of not more than 12 billion programme, recently issued by the Commission, the Audit Committee the audit raised funds will be directed to Deluxe refrigerator production base, freezer capacity expansion project, environmental protection and energy saving refrigerator capacity expansion project.

The project's success will make meiling strong refrigerator industry strategic layout even further, the company's sustainable development provides a solid and dynamic.

Directional add-issuance will smooth over a virtuous circle of enterprise development

April 20, meiling announced the private placement shares plan, intended to not less than 10 $/unit .18 prices private placement 0.5 billion shares of not more than the 1.3 million.

According to the programme, this raised funds mainly from Athena Deluxe refrigerator production base, freezer capacity expansion projects and environmental protection and energy saving refrigerator capacity expansion project. Of these, Athena Deluxe refrigerator production base project intends to invest about $ 7.93 billion (raised funds to be invested 7.3 billion), freezer capacity expansion project about 3.75 billion (raised funds to invest 3 billion), environmental protection and energy saving refrigerator capacity expansion project 1.18 billion (raised funds to be invested 1.1 billion), in addition to fund-raising 6000 million additional liquidity. According to the announcement, equity investment projects are all completed, meiling appliances will eventually be new 200 million units (double) Deluxe refrigerator, 60 million units (two-class) environmental protection and energy saving refrigerator and 120 million units (two-class) refrigerator production capacity.

The data published from meiling, 2010 Q3 meiling total operating income of 68.98 billion yuan, an increase of 31.56%; realized net profit 2.98 $ increased by around 60%.

Meiling officials said the company, depending on the company's channel development, management, asset quality, product optimization and so facilitate business performance improvement, and the performance of access, you can see a vibrant future. meiling

Have the sustaining power dared challenge.

Despite the increasingly competitive market, but for the full year 2009, meiling refrigerator domestic sales and return-on-year growth of more than 40%. Which, according to data released by the Ministry of Commerce, bringing all 348 home appliances, meiling in winning enterprises with excellent sales performance all successful enterprises, ranking second. In addition, meiling appliances also successful acquisition of Sichuan Changhong air-conditioning Co., Ltd and Zhongshan Changhong Electric Co., Ltd, which also widened meiling of product mix, increased meiling in white areas of the right of speech.

High-end, energy-saving refrigerator into a trend of consumer trend-setting

In such an era of new consumption, Chinese consumers pay more attention to the products of the brand and its values, high-end household appliances market consumption quietly.

It is understood that in 2007, opposite to the many door "meiling Athena" series refrigerator in the fierce market competition, Johnny, break the foreign high-end brand has dominated the landscape, created so that the industry is marvel at the phenomenon of "Athena".

With Athena series refrigerator market momentum of the rise, meiling high-end refrigerator sale appears to increase significantly, becoming the driving the overall growth of the main refrigerator. 2010 meiling violin, piano, organ, Athena series new splendid debut, "the concept of ecological navigation", and he solved the "food care, nutrition consultant, Green eco" has three main topics, leading the next generation of health consumption concept.

To meet the consumption demand, many household electrical appliance enterprises are eager to make efforts in energy saving and emission reduction, launched a low-carbon products.

However, for professional refrigeration 27 years meiling, depth of industry insight and experience make them already walking on environmental protection and energy saving refrigerator developed front end. As early as 2008, meiling has launched 0.27 energy-saving refrigerator, has created a new record. Just one year, meiling re-launched 0.25 top energy-saving refrigerator and to include it in the household appliances to the countryside products list, and again set off to the countryside products consumption upsurge.

In fact, the Green environmental protection has become the industry throughout the white trend, and the continued rapid growth of China's refrigerator industry, use of energy, freshness and other high-tech refrigerators product will become the next few years the market mainstream.

Meiling in environmental protection and energy saving refrigerator capacity expansion project, will further expand the Green environmental protection, meiling advantage, use these to promote energy-saving refrigerator throughout the industry to upgrade again.

Industry analysis of observers, meiling financing capacity expansion, will further expand the scale effect, meiling conducive to adjust and optimize the product mix and meet market requirements, while also improving the competitiveness of the company's comprehensive meiling and the right to speak, to promote healthy, sustainable development.

Three projects smoothly enterprise development adds power

Since announced to raise funds invest in Athena Deluxe refrigerator production base, freezer capacity expansion projects and environmental protection and energy saving refrigerator capacity expansion project, the project progress.

From meiling companies understand, Deluxe refrigerator production base construction has completed the overall layout, the shoulders meiling 200 million units Deluxe refrigerator production of 3 Group workshop is occupying 80000 square meters, there are ten football field in the area.

At the same time, the luxury line of refrigerators process design also in the same period.

Freezer capacity expansion project's first phase construction of production plant has entered a major phase of the production equipment has also gradually into the plant, foaming, spraying, assembly line, line the line style, and other devices are already entering the installation phase.

It is understood that, in the planning of new products, freezer project a strong focus on new materials and the use of new technologies, and has full access to prototype development phase. Energy saving and environmental protection in the refrigerator project March has entered the construction phase. It is expected that by the end of December to put into production.

Industry insiders say that the development of the entire industry, energy-saving refrigerator and freezer refrigerator is the future of luxury, meiling placement in a relatively short period of time will be smooth and fully illustrates the strength of the enterprise.

As a traditional advantage of household electrical appliance enterprises, meiling will in future deliveries, in the development of further enhance the core competitiveness of enterprises.