Meiling Belarus even social development should be concerned with: refrigerator consumer demand for innovative

1999 into meiling, from technology development team, grow as meiling refrigerator Dean, meiling freezer Technology Director, white strip club led the entire meiling freezer technology research and development team.

10 years, the white strip club believes that the greatest gains, is aware of the "refrigerator technology innovation not only in research and development aspect, but also to a market sales and consumer demand, and other links extension" and "technical innovation, the key is to generate interaction with consumers" and "technology innovation of the future must be leading technologies into touch and see products."

27 years, enterprise development and technology accumulation and let the white strip club represented meiling technology research and development officers clearly understand that grasp the core technology is the Enterprise Foundation, win respect, access to develop.

Since last year, meiling takes the lead in domestic refrigerators launch service-theme series, meiling technical research and development personnel to develop the idea and vision, have received new impetus.

Quality service into a link

It is understood that in 2009, meiling in domestic refrigerators market a great impact on the industry's quality service starts.

First for household appliances to the countryside refrigerator launched ten years free warranty, and in the Terminal market "not fridge post, meiling refrigerator free deliver you" heavyweight activities. This year, meiling again exerting force, the introduction of "quality service, meiling refrigerator pursues fair", including "not satisfied with how you speak, discounts are not afraid" and "a proposed gift, until the refrigerator to you" and "not fridge post, meiling refrigerator free of charge to you," "good refrigerator heavy quality, expert witness" for you.

To this end, meiling refrigerator brand promotion Minister Zhao condensate condensation points out that "meiling a series of service marketing behavior is not a short-term marketing promotions, but a quality commitment and fair values will continue to implement the long term.

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However, the white strip club told the reporter, "zhongguoqiyebao it company in the market launch of a series of commitments, we are still a little worried that the domestic refrigerator industry for over 30 years, has never had the courage to such enterprises.

This is not just test our technology research and development level, but also to upstream and downstream of the raw materials, manufacturing, transport, storage and so on each link, you need our design staff will all these factors into product research and development, the pursuit of quality excellence. ”

It is understood, meiling has established the "houses of the two" big technology platform, through the "Research Institute, Chinese Academy of engineering and State-level technology center, as well as new product development center", new materials, new technology, new technology research and applications, and enterprise creation, Chief Scientist of mechanism, set up a market-driven, cross-sectoral and cross-system for new product development and technical research Committee.

White strip club also revealed that, after 20 years of development and accumulation, meiling refrigerator for representatives of national enterprise technology research and development strength significantly improve, which had to compete with Taiwan-funded enterprises, also contributed to the industry and around the common development of enterprises.

Establishment of RoHs currently meiling public testing center for Anhui enterprises overseas expansion offers a convenient and efficient testing services.

Demand innovation as key

In recent years, China's market development more quickly in the fridge, just in the product structure has been around for a variety of layouts in the refrigeration mode you have forced-air cooling, cold wind direct, product features with green, environmental protection, energy saving, reliable, secure, and so on.

To this end, the white strip club that current product structure, functionality, technology, research and development of technology to the enterprise created a serious challenge. Especially in the refrigeration system for matching, indoor temperature control, air channel optimization, noise optimization, and so have a lot of space.

In recent years, meiling has been implementing "the technological innovation and consumer demand integrated innovation approach", technical innovation, industrial design, UCD (user-centric design system) integration as a whole, from manufacturing, logistics, installation, service, and so multiple angles meet a full range of consumer demand.

White House felt that even the "green energy will be the main direction of the development of the fridge.

In this round of home appliances to the countryside to tender, meiling will continue to promote energy-saving refrigerator in rural development. "Previously, meiling to rural market, electricity consumption 0.25 ° refrigerator, get a" sales, reputation "bumper.

Currently, meiling, participated in the "household and similar electrical appliances General requirements for green design", "household and similar electrical appliances General requirements for the green manufacturing", "household and similar electrical appliances-particular eco-design requirements for refrigerators and other industry standards and national standards.

Also with Hefei University established a "green electronics engineering technology research center," a comprehensive layout green energy-saving manufacturing innovation.