Monday, December 27, 2010
Meiling released list home appliances "is to force".
<P> Home appliances, and other trade-supporting national policy development for the household electrical appliance enterprises spring breeze blowing a Unit, the just-concluded 2010 National project successful home appliances showed Meiling refrigerator section 95, .46, freezers, washing machines 50 models standing proudly list again, winning 100%. .Home appliances since 2007 has been gradually developed in the country, Meiling has won the bid for 5 consecutive home appliances, the successful product range, the number than in previous years has increased dramatically. .</ P> <P> information system according to statistics home appliances, home appliances refrigerators in 2009 the company shipped a total of 1.513 million units, sales in all brands accounted for 10.4%, the market occupancy rate ranked in the home appliances business .second. .The first three quarters of this year, Meiling achieved a total revenue of 6.898 billion yuan, up 31.56%; net profit of 298 million, an increase of about 60%. .1-10 months, Meiling home appliances sales accounting for more than 60%. .</ P> <P> top energy-saving products, "White" army of home appliances </ P> <P> the bidding has reached a total of 12 categories of products. .Meanwhile, the price ceiling of each category also had 25-75% of the increase, the maximum amount of subsidy to a single product 520. .Rich variety of products to rural consumers more choice, limit the improvement of the product is made more "upscale" products into the homes of ordinary people. .</ P> <P> change in policy for the countryside, Meiling to "change" the status quo, return to product, from structure, performance, consumer habits, preferences, etc. Considering the development of home appliances, as ., will be more consistent with the needs of rural consumers of potential products include home appliances force. .Meiling for the first time this year in February, following the flagship energy-saving products - Meiling 0.25 degrees include low energy refrigerator home appliances, the more successful products, Jing Xian power consumption is only 0.23 degrees at the top energy-saving products Meiling ., set off to the countryside refrigerator "energy crisis." .At present, 0.23 degrees as the leading energy-saving corps Meiling generally favored more by consumers. .</ P> <P> "true" to the countryside is not a "fight" to the countryside </ P> <P> the second quarter, according to recently released successful home appliances business case assessment showed that more than 30 successful enterprises in addition to registration .yellow card warning on the list, the more well-known brand name products 13 was canceled qualified home appliances. .</ P> <P> the one hand, home appliances home appliances consumer demand stimulating rural policy, promoting the development of the rural consumer market; but on the other hand, some "bite off more than perfectionist" bad company led unqualified products into the rural market, .serious damage to the economic order. .Strong contrast can not help but think: this "chance to succeed," How long can hold? .</ P> <P> since home appliances has introduced more appropriate Meiling agricultural policies, and government spending to help rural development linkage. .It introduces Meiling, Meiling first made home appliances refrigerators years free warranty service initiatives, peer-to follow suit. .To implement this strategy in 2009, Meiling special provision 8,500 million, in the first half is also provision for the 57 million or so, as the company set aside security funds. .Currently, Meiling already has about 10,000 rural service side, at the county level and 100% coverage of the market to address the difficult problem of rural service. .</ P>.
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