A new round of home appliances to the countryside rural markets chengxiang Bobo

Recently, the Ministry of finance, Ministry of Commerce, Ministry of industry and information technology jointly issued a national household appliances to the countryside 2010 tenders, compared with the previous, current tenders with the new changes, each enterprise of tender product from the original 50 models increase to 80, which means that a farmer friend will receive a greater choice of space while business-to-home appliances to the countryside of participation will also be more active. Project of the successful qualification bid acceptance products valid from the successful agreement of July 2011 to 31 December.

According to the Department of Commerce disclosure of data to display, the first three quarters of this year, the national home appliances to the countryside products sales reach 5257.3 million units, sales 1158.4 billion yuan, an increase of 1.5 times respectively and 2 times.

31 provinces (autonomous regions and municipalities) sales growth reached more than 1 times. The rural market in occupies the entire domestic market, than a further rise in occupies a pivotal position.

Rural flat market is expected to surpass the city for the first time

Recently published research, allwin consultation report is expected, with the last quarter of the peak season for the rural market consumption and household appliances to the countryside of advent, the rural market in Q4 flat panel TV sales for the first time exceeded the city market, 527 million units, an increase is expected to be up to 65%, exceeding the overall 50% of the domestic market.

Allwin consulting company, is a metaphor for the bright star that, since foreign brand price war, domestic TV market in the city, struggle to cope with three or four-stage market and rural markets become domestic brands in the rear area.

Home appliances to the countryside in early 2010 bid TV the price-cap up to 7000 Yuan, more than 42-inch large-size LCD TV a lot into rural areas.

National appliance chain and regional chain stores are speeding up three or four-stage layout of the market, while the domestic brands rely on three or four-stage market for many years, sales channels, sales outlets, and other powerful competitiveness firmly the rear area.

In addition, because next year a new round of home appliances to the countryside to tender will be launched, TV companies are accelerating on older model products inventory liquidation, more motivated to implement more positive price policy.

And rural markets in the new House, wedding and other demand stimulated, will usher in a whole year of sales season. Allwin expects fourth quarter scale rural market flat panel TV will reach about 527 million for the first time beyond the urban market.

In addition, with the acceleration of the process of urbanization and the people's standard of living has significantly increased, rural flat panel TV market has emerged to high-end development trend.

According to the world's third largest panel manufacturer friends photoelectricity published the latest data indicate that Chinese consumers have purchased TV size larger than the United States consumers, in this year's national day golden week period sales of TV, about one in five can go online TV, 3D TV, many early users.

Executive Vice President for friends photoelectricity Peng double wave represents, not only in China next year will become the world's largest television market, Chinese consumers ' demand for high-end television even more urgent.

HC d & b research consumer electronics division of Deputy Director Liyan in media interviews, said: "from household appliances to the countryside of sales data, product price segment has moved up the trend of the high-end consumer groups in rural areas have great geographical differences, and local economic development.

But it is foreseeable that the rural market consumption levels will rise. ”

Professor of Tsinghua University Marketing Hao Wu left, says that as the domestic consumer demand full startup, household appliances, electrical household appliances to the countryside-in-depth development of massive popularity has become a reality.

Some wealthy residents of villages and towns, has revealed on high-end appliances needs upgrading, become the new high-end consumer appliances.

Data show that China's urbanization rate 46.95%, enters the urbanization of acceleration, it is estimated that by the end of the "twelve five" China urbanization level will increase to 50 percent, it will further drive the real estate, cars, home appliances and other durable consumer goods into demand fast-growing prosperity period.

In my current town, village, city under the dual economy home appliances market saturation, rural consumer market development potential is huge.

As urbanization process step by step, in the role of consumption demonstration effect, rural household appliance market will step into rapid growth track. Showing a rapid rise of rural plate market, will be the enterprise seeking growth, competitive new space.