A number of measures and domestic brands grab high-end refrigerators market

Recently, the increasingly fierce competition in the refrigerator, high-end market is expanding.

It was in the Ekon on 561 counties 5129 stores of retail monitoring data show that in the first half of this year three, door refrigerator proportion of lifting more obvious, in the high-end market product development momentum. "Meiling represented domestic brands, with high-end refrigerators core functionality upgrades, excellent product quality and innovative marketing methods, will the entire refrigerator market into a new era of quality.

Domestic brands from high-end

As consumers improve quality of life, the refrigerator is not just to be able to save food, keeping food taste and nutrition, meet people for a higher level of demand.

Who lives in Beijing-Chaoyang District of Ms. Wang told reporters that now refrigerator style more and more, visit the morning the entire person dizzy, but still more reliable as meiling such professional refrigeration of domestic brands.

For a long period, high-end refrigerators have been foreign investment and joint venture brand occupies, but over the past two years, the domestic brands continue exerting force, seize market share of domestic production in the field of high-end refrigerator into a market trend.

It is understood, meiling self-developed Athena series high-end refrigerator, through more precise temperature setting, temperature control, meet different food preservation process temperature of different requirements, the implementation of the food.

In addition, meiling also specially established a food preservation and nutrition with a research team from the nutritional point of view, for the user looking for the most healthy food management programmes. During the national day this year, meiling to Athena series represented in high-end product sales are to the same period last year by nearly three times.

Concern products feature upgrades

Today, the rapid development of science and technology, the development of the fridge from single to double-door to door, door products, its essence is to increase the temperature of the fridge functionality.

1 door to double doors increased freezing function, two-door to door, door increases the temperature zone, 0 ° fresh, soft frozen, etc. Meiling freezer Technology Director white strip club interview, said that the tradition of product structure upgrade is the inevitable trend, already completed abroad such a period, the real next-generation of product upgrades, should be a core feature of the upgrade.

Industry expert analysis, a sense of social responsibility of enterprises, while ensuring their product feature requests, but also show a leading brand.

Needless to say, meiling in high-end refrigerator research achievements in the field will become the mainstream of the fridge, but will also lead Chinese refrigerator manufacturing industry as a whole.