Opening of a new round of home appliances to the countryside bidding too frequently?

The latest round of home appliances to the countryside to tender held yesterday. 6 in the morning, the organizers had began to accept the tender, to participate in the tender of household electrical appliance enterprises initiative, many enterprises responsible for the other 5 points more than in the venue. Allegedly, this a few days in tender scene West 4th ring meiquan Palace Hotel around the hotel are so full. As of 6 p.m. yesterday, bidding activity is still in progress.

Yesterday's tender is divided into two, one in the morning is a color TV, air conditioning, electric water heater, gas water heater, microwave ovens, cookers, refrigerators, cell phones, computers, eight products, afternoon is a refrigerator, washing machine, solar water heater three category.

Under the new provisions of this tender, each tendering Enterprise each category bidding model from 50 to 80, but various products of the highest order and subsidies remain the same, which means that the majority of rural consumers to existing product grades have more choice.

Reporter noted in yesterday's bidding process, domestic electrical appliance enterprises tender clearly more than the foreign enterprise "heroic."

The vast majority of first-line brand are 80 models of ceiling cast "full stop". To color TV as an example, a total of 33 brand cast about 1500 models of tenders, Hisense, Haier, TCL, KONKA, CHANGHONG, domestic enterprises are cast with 80 model, part of the second and third line brand also boldly casts a full stop. In contrast, in mainstream urban markets and domestic brands have equal shares of foreign capital CTV is more conservative, LG had only two models, Samsung had five models, the domestic sales of the largest foreign-owned TV brand sharp but voted seven models. And in the urban market performance good Sony and Panasonic yesterday does not participate in the tender.

Air conditioning is yesterday's tender participants, a total of 26 companies participating, more than last year's 22.

Beautiful, Haier, gree, haixin kelong, Pescod, galanz, aux, etc. domestic brands are cast with 80 models. In addition, the new flying, hualing, direct mail, CHANGHONG, yuetu etc in urban markets is difficult to see the brand has also participated in yesterday's bid, just a smaller number. Whereas in urban markets have new air conditioning system, whereby this also gave home appliances to the countryside, is also declared bid farewell to the rural market. In contrast, foreign brands for air conditioning tender passion than TV, Panasonic air conditioning tender 42 model, Sanyo has 22 models, Samsung had 21 models. In addition, Mitsubishi, Hitachi, Daikin air conditioning are also such as foreign capital participation to the countryside.

For foreign brand bidding number distant than domestic enterprises, has in the industry believe that cannot be simple than foreign brand initiative of conclusions, which are both caused by different management strategies. In fact, foreign home appliance brand in China's rural market channel level is clearly far behind local enterprises, the majority of foreign brands chose the surest areas as main direction, not like domestic enterprises throughout the country's collective battle mode. Charge a foreign brand bidding told reporters yesterday, did not expect domestic enterprises to tender so enthusiastic, "according to the provisions of each participating in tender models to one another through the testing and certification, as a business model calculation of 80, the inspection fee is impressive!" in contrast, foreign-funded enterprises more precise tender in fact may be more cost-effective, helps them through careful management of several types of open countryside rural market in China.

There are a number of participation in the field of business people to journalists complain about home appliances to the countryside bidding too frequently, the companies involved a lot of effort and financial resources.

It is understood that, yesterday this round of bidding is already the second round of this year, but also home appliances to the countryside to implement two years in the fourth round, average per year will once again, and each bidding and tender and all previously awarded Enterprise returned to the starting line. On this there are manufacturers who said that the renewal rate of household electrical appliances have not so fast, unless the policy on the countryside products category or price adjusted, otherwise there is no need for such a frequent updates. "Our first round of the successful product distribution hasn't a few months, and now want to get a new one, is actually a toss about!"