White strip club: refrigerator upgrades should focus on the core function upgrade

Top and bottom layout of the two-door refrigerators, left and right of the layout of the door refrigerator, mixed layout of multiple door refrigerator ...

Refrigerator product structure renders the concept of diversification, so that consumers are constantly evolving. It was in the Ekon on 561 counties 5129 stores of retail monitoring data show that in the first half of this year three, door refrigerator proportion of lifting more obvious, in the high-end market product development momentum.

"Traditional product structure upgrade is the inevitable trend, already completed abroad such a period, the real next-generation of product upgrades, should be a core feature of the upgrade!" meiling freezer Technology Director white even social opinion.

Looking back on the growth of Chinese household electrical appliance industry, especially in the refrigerator as the representative of the white line product development today, gone from scratch, from manufacturing to create leap. Upgrade of the product structure, is undoubtedly the most "eye catching" proved, but not only.

We understand that professional refrigeration 28 years meiling has focused on the optimization of the product.

From 1984, meiling first refrigerator BY-158 formal referrals, to 1989, meiling developed China's first national freezing room fridge, throw "181" effect, then to now leads the "fresh" trend category meiling "Athena phenomenon", bear witness to a history of the growth of household appliances industry, and the product structure upgrade just meiling "comprehensive upgrade" strategy of a small step.

"Green home" became the development trend of

Nowadays, Chinese appliance consumer increasingly tend to emphasize a "practical", energy saving and environmental protection of household electrical appliances are increasingly being sought.

However, what is a green, low-carbon, energy-saving? go home appliance stores, you may hear many brands of bear to you recommend: "our family of products is the Green environmental protection, the use of environmentally friendly materials," and so on, "in fact, green is a great concept, contains many of the points, materials and environmental protection, power consumption is low ... In the technology do one or two ' dot ' relatively easy, but it is difficult to form the system! "said the white strip club. Green goods, not a single concept of the cover.

To this end, meiling appliances specifically building a green product development capability platform and product green design and recycling laboratory, from "green" source of household electrical appliances, has developed the power consumption of only 0.27, 0.25 top energy-saving refrigerator, and participated in the "household and similar electrical appliances General requirements for green design", "household and similar electrical appliances General requirements for the green manufacturing", "household and similar electrical appliances-particular eco-design requirements for refrigerators and other industry standards and national standards, work in the home appliance industry of green advancements.

Since 2009, meiling research institutions in improving the existing building, you have established with Hefei industrial University "green electronics engineering technology research center", as meiling green product industrialization has laid a strong foundation to enhance the core competitiveness of enterprises.

The "intelligent home appliances" era has arrived

"Have you ever thought about your own DIY a set of exclusive recipes, and friends to share?" Internet development today, and experience the Internet era, the era of mobile Internet, until today's hottest "of networking" era, the "intelligent home appliances" era has arrived.

Future refrigerator should be a food terminals.

For example, white even social iPhone was so successful, its powerful features. It is used for storage of refrigerators, food what temperature is the most appropriate? how to mix more reasonable? need management and planning. At this point, the fridge was more than just a "food warehouse" role is included and "eat" all information related to the "managers". "We set up food preservation and nutrition with a research team from the nutritional point of view, for the user looking for the most healthy food management programmes. "White even social representation.

With this "high-end game" is increasingly fierce, confusing market patterns inevitably to a new round of reshuffle, who led the field must be given at the market? real proof.