High-end refrigerator growth 8% Haier entered the era of the "high-end"

Recently, GFK (China) recently released a survey data: national total reach of retail refrigerator 1410 million units, compared to the first half of 2009, an increase of 34%.

Especially on the door, three and more door refrigerator as the main body of the high-end market, achieving a growth rate of over 80% of strong momentum. Highlighted refrigerator product is clear trend high-end upgrades. Industry experts analysis pointed out that this trend is accelerated with Haier global sales leader in 100 million has a close relationship.

Haier 1 billion fridge in Italy factory assembly line

According to the CCTV "news" reported that 7 September Haier 1 million refrigerator production line in Italy, and then under line sent to users who have a global sales.

Have a million-level sales equivalent of Haier Refrigerators to double the impact of the industry, promoting the development of the industry's first hand.

Sales of 100 million control global refrigerator industry voice

"Haier sales break million means that Chinese refrigerator enterprises in the global market already has a voice control.

"Industry experts told reporters that" 100 million Taiwan is not a simple sales figures, it is behind a giant Haier has user resources, and in the refrigerator, who mastered the user sources will be able to grasp the entire industry trends, won the right to speak for the entire industry. ”

Currently, global refrigerator market matured, refrigerator manufacturing competition among enterprises is behind the whole industry chain competition.

Therefore, for the global refrigerator enterprises, who can have the most powerful resource integration capabilities to become the industrial chain on the value of one of the most concentrated, who will be able to win the future. While the industrial chain on the value set in fact depends on the ability of enterprises to acquire user. Haier Refrigerators global sales of 100 million means that the whole industry chain, Haier has grasped the most valuable resources--the huge user base. Coupled with accurate and hald end-to-end rapid mining user needs operating system so that Haier Refrigerators has the largest global refrigerator consumption trend radar, a natural process to become a leading the global development of the citizenry.

The end of 2010, the International Electrotechnical Commission (IEC) 74 Congress, Haier as only company participating in China's refrigerator, presentation of all the 17 motion through the General Assembly approved, become a session proposal has the largest number of enterprises.

Of these, Haier Refrigerators presentation 2 proposals will be published as an international standard. This means that Haier Refrigerators technology innovation capacity has reached the leading level in the world, with global refrigerator industry discourse.

Lead the high-end tempo refrigerator market structure upgrade

In China, a manufacturing powerhouse, the scale effect and will not be in the industry have a greater impact, but why the 100 million sets of Haier Refrigerators next line throws an industry so much attention? industry experts pointed out that this is because the Haier Refrigerators broke China manufacturing "low-quality, low-cost, low end" the vicious circle of three low, with industry leading product development trends in the global market has set an international brand high-end image, made in China leads the world's first high-end upgrades.

Now, in the global market, Haier Refrigerators has become an international brand imitation of the object.

Casa di French Door refrigerator, six-door refrigerator and Italian three refrigerators and other products are United States Germany, Liebherr, GE, Korea Samsung, LG and other global appliance Giants competing to imitated, industry experts believe that Haier Refrigerators have been leading competitors a design cycle. This technology has led to time domestic refrigerator production enterprises have also been launched with the wind "and" clone products quickly enriched Chinese market high-end refrigerator product line. Time to Haier refrigerators at the core of high-end refrigerator camps become China's home appliance market with the most popular highlights attracts attention of consumers, thereby stimulating the refrigerator market structure all the way to the end of the upgrade.

According to authoritative research institutions Ekon data show that Haier Refrigerators has been 20 years in the Chinese market sales champion, at three and the SCQF multiple door refrigerator market, Haier is an overwhelming advantage in the high-end market formed the dominant market situation.

Become a high-end refrigerator market's no. 1 brand. In a brilliant performance of the market, just behind the reflected the Haier Refrigerators real core competitiveness--great user resources and quickly meet the needs of users. Industry experts believe that 100 million in sales, Haier Refrigerators overwhelming market advantage will be further consolidated, the impact of the industry will grow at x, Haier, global refrigerator market will enter a subversive innovative high-end times.